PROGRAMMATIC ADVERTISING

WHAT IS PROGRAMMATIC
ADVERTISING?

Programmatic advertising is a type of advertising that is automatically purchased and managed over the internet. In this type of advertising, advertisers and publishers buy and sell advertising space using a programmatic advertising platform, which is usually an intermediary. Programmatic advertising uses data analytics and algorithms to enable reaching the target audience more effectively. This enables ads to directly reach specific target audiences based on certain demographics, behaviours or online activities. Programmatic advertising allows advertisers to manage their budgets more effectively and optimise the performance of their advertising campaigns. This type of advertising offers a more efficient and scalable solution compared to traditional ad buying and management methods.

HOW TO BUY PROGRAMMATIC ADVERTISING?

Research and Planning: The first step is to determine your target audience, advertising goals and budget.

You will need to decide which platforms and formats you want to advertise on.

Programmatic Advertising Platform Selection: You should choose an advertising platform to buy programmatic ads.

These platforms allow advertisers to buy ad spaces and manage ad campaigns. Large programmatic advertising platforms such as Eskimi Dsp, Adform, Tubemogul, DV360, Amazon Advertising can be preferred.

Defining the Target Audience: Determine the demographics, interests, behaviours and other criteria that your ad will target. This ensures that your advert reaches the right people.

Determining Ad Placement and Format: You should choose which websites or applications you want to run ads on and your ad format (for example, banner ads, video ads, search ads).

Creating the Advertising Campaign: Create the ad content, such as ad text, images or videos. Then, make the necessary settings on the programmatic advertising platform of your choice to create the ad campaign.

Ad Optimisation: After launching your ad campaign, monitor performance and optimise the campaign as needed. You can improve the performance of the ad by adjusting your budget, bids and targeting.

Analysis and Reporting: Monitor and analyse the performance of your advertising campaign on a regular basis. Evaluate your campaign and gain insights for future campaigns by receiving reports on ad efficiency, conversions, costs and other metrics.