Famous actress Ayça Ayşin Turan became the face of the 2024-2025 Autumn/Winter season campaign of Paulmark, one of the well-established names in the fashion world. This special campaign, which came to life with the slogan ‘Being stylish Paulmark’, reflected the brand’s modern, innovative and dynamic stance, while also revealing its understanding of timeless elegance.
The commercial film of the campaign was shot at the Istanbul Trade Centre, one of Istanbul’s landmarks that stands out with its modern architecture.
The work from the main idea of the campaign to all planning and implementation processes was undertaken by Fikrialem Advertising Agency. An innovative communication language that appeals to a young and dynamic audience was created while preserving Paulmark’s well-established brand perception. With the slogan ‘Being stylish Paulmark’, the freedom of the modern individual to express his/her clothing style was emphasised, while at the same time the trend-setting role of the brand was reinforced.
Multi-Directional Promotion Strategy
Paulmark promoted the campaign in a wide range of media. Television, outdoor advertisements, digital platforms and press organs were used extensively to increase the visibility of the campaign. In addition to the commercial film with modern lines, social media and digital platforms were used to establish a more effective connection with young audiences.